Recently, driven by the dual forces of the deepening of domestic green building policies and consumption upgrading, the PVC elastic flooring industry has entered a phase of accelerated iteration. On the one hand, under the dual carbon goals, green building material subsidy policies have been rolled out successively, opening up broad market space for environmentally friendly and functional flooring. On the other hand, end users have raised higher demands for the environmental friendliness, durability, and aesthetic expression of flooring materials, pushing the industry to shift from "scale expansion" toward "quality upgrading." With two decades of deep industry experience, Hebei New World Group Co., Ltd. (新天下集团) has continued to achieve breakthroughs in core sectors including supermarkets, hotels, home decoration, and offices, leveraging its solid environmental technology foundation and full-scenario product layout, and is steadily advancing into the industry's high-end transformation echelon.

As a professional flooring material enterprise integrating R&D, production, and sales, New World Group has always adhered to the development philosophy of "environmental protection as the foundation, innovation as the soul." Relying on its production base located in Shijiazhuang, Hebei, the company has built a diversified product matrix covering PVC plastic flooring, stone plastic (SPC) flooring, wood plastic (WPC) flooring, integrated wall panels, and PVC artificial leather, forming an integrated manufacturing capability from raw material formulation and process control to finished product quality inspection. Centering on users' core pain points such as "easy to clean, flame-retardant, and elastic anti-slip," the company has continuously increased R&D investment and has successively obtained multiple patents related to plastic flooring and supporting cutting devices, establishing differentiated technical barriers. Backed by steady technological innovation and standardized operations, the enterprise has been recognized as a provincial-level sci-tech small and medium-sized enterprise and a provincial-level innovative small and medium-sized enterprise, and received a Class A tax credit rating in 2024, with its overall strength and industry credibility continuously improving.

In terms of expanding application scenarios, New World Group precisely matches the personalized needs of different scenarios. For high-frequency public spaces such as supermarkets, hotels, and office buildings, its PVC plastic flooring effectively balances durability and visual experience under high-intensity foot traffic thanks to its anti-slip, wear-resistant, easy-to-clean, and comfortable-to-the-touch characteristics. For the home decoration market, stone plastic and wood plastic flooring stand out with their green and environmentally friendly nature, waterproof and moisture-proof performance, and rich variety of patterns, catering to modern families' dual pursuit of healthy living and personalized aesthetics. For venues with higher hygiene and safety requirements, such as medical and educational institutions, the company also provides functional products with flame-retardant and elastic anti-slip performance, safeguarding users' health and safety with solid product quality. In addition, the R&D and mass production of integrated wall panels have further expanded the "integrated flooring and wall" overall solution capability, meeting customers' one-stop space renovation needs.

To keep pace with the industry's high-end and green development trend, New World Group continues to promote capacity expansion and smart manufacturing transformation. Recently, the company's reconstruction and expansion project for an annual output of 5,000 tons of PVC elastic flooring has been progressing smoothly. Once operational, it will further enhance production capacity and quality stability, providing solid support for expanding its share of the mid-to-high-end market and serving more quality customers. Meanwhile, the company is actively developing import and export business, and is accelerating its move toward the broader international market by leveraging its quality products and stable delivery capabilities.

Looking ahead, Hebei New World Group Co., Ltd. will continue to uphold technological innovation and quality-driven development, seize the opportunities of the green building materials industry, reward the market with more environmentally friendly, more durable, and more aesthetically pleasing products, and continuously promote the high-quality development of China's PVC elastic flooring industry to a new stage.